Bella Hadid is the star of Mugler’s latest campaign. The part-Palestinian model appears in the advertorial, which was lensed by photographer Neva Wireko, wearing a sparkling creation from the French label’s Spring 2021 collection by creative director Casey Cadwallader.
The campaign comes after Cadwallader tapped the US-Palestinian-Dutch catwalk star to feature in Mugler’s fashion film, an ambitious precursor to the Spring 2021 collection, which saw Hadid morph into a superhuman using CGI.
Shortly after, the 24-year-old appeared in the second iteration of the Spring 2021 fashion film, which premiered on IGTV in April.
Hadid, who was born to Palestinian-American property developer Mohamed Hadid and “Real Housewives of Beverly Hills” star Yolanda Hadid, has been a longtime muse for French label Mugler. In addition to opening and closing the luxury maison’s fashion shows, the model can often be found wearing vintage and custom Mugler ensembles.
Before the world’s most famous pop stars began tapping Cadwallader for custom creations, Hadid had already established a strong working relationship with the designer – the two met at a dinner for Luisa Via Roma’s 90th anniversary in Florence in 2019.
In 2020, the younger sister of Gigi highlighted her working relationship with the designer, who is known for his sensual, body-conscious designs, with a throwback photo captioned: “When we fit these legendary tights for the first time ever at your studio in Paris. 2019! Look at the smile on my face… Forever your @muglerofficial girl.”
Hadid later opened Mugler’s Spring 2020 collection in the tights, paired with a tiny jacket and mesh corset, establishing herself as a muse for the French house in the process.
Some of her most head-turning moments wearing Mugler include the time she dipped into Thierry Mugler’s archive, choosing an all-black look from the iconic designer’s Fall 1995 Couture show that included glossy thigh-high boots and a sculpted jacket.
In 2018, Hadid wore a nude-colored bodysuit that was custom-made by Cadwallader before they had even met. It featured a waist-cinching corset, sheer top and high-waist briefs with matching tights.
Mugler’s pieces have also found fans in the likes of Cardi B and Kim Kardashian West, who wore a custom water droplet dress by the designer to the 2019 Met Gala.