Makeup trends of 2023: The rise of the Natural Look

Styles and trends in the beauty industry have continually evolved over the years, with comebacks of previous trends becoming major sell-outs. In today’s trend-conscious society, one particular style has taken the spotlight: the “Natural Look.”

The concept of embracing one’s inherent beauty through natural aesthetics has gained immense popularity. It has sparked important conversations about diversity, inclusivity, and self-acceptance, challenging the rigid beauty standards that have long dictated how individuals should look.

Gone are the days of heavily baked makeup, dyed-colorful hair, excessive highlights, and extravagant nails.

Instead, a preference for a natural-looking style has emerged, encompassing everyone from models and celebrities to everyday idols.

The Natural black healthy hair

For far too long, societal beauty standards propagated the idea that straight hair was the epitome of beauty, leaving many women of African descent feeling pressured to alter their natural hair texture. However, the rise of the natural black hair movement has empowered women to proudly embrace their curls, coils, and kinks.

Natural hair care routines emphasize on:

Natural hair care routines now prioritize nourishment, moisture, and gentle handling to enhance the health and vitality of natural black hair. This trend encourages individuals to embrace the unique texture of their hair.

Moreover, the natural black hair movement has led to a growing availability of products catering to every hair type, enabling individuals to care for and embrace their natural hair in the best possible way.

Natural makeup

Gone are the days of heavy contouring, dramatic eye shadows, and overdrawn lips dominating the beauty scene. The natural makeup trend has taken center stage, allowing individuals to subtly enhance their features.

The focus now lies in achieving a fresh-faced, radiant look that celebrates one’s natural beauty rather than masking it.

Natural makeup typically involves the use of lightweight products that allow the skin to breathe. Sheer foundations or tinted moisturizers are preferred over heavy, full-coverage options.

Achieving a healthy complexion is key, with minimal eye makeup, softly defined brows, and a touch of mascara to enhance the lashes.

Lips are enhanced with natural shades or tinted balms to provide a gentle pop of color.

Natural nails

The natural nail trend has emerged as a refreshing change from the previously popular long acrylic or gel extensions with intricate designs. Embracing natural nails means prioritizing their health and well-being.

This trend focuses on maintaining and enhancing the natural beauty of nails through proper care, regular moisturization, and gentle shaping.

Minimalist nail art, such as nude shades, soft pastels, or French tips, has gained immense popularity as it complements the natural look and is versatile for any occasion.

Shorter nail lengths are also preferred, as they are more practical and resilient for day-to-day activities.

The rise of the natural look trend has had a profound impact on the beauty industry and society as a whole. This trend has led to increased representation in the beauty industry, with brands expanding their product ranges to cater to people’s genuine needs rather than just market demands.