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The Jordan Tourism Board in partnership with Universes in Universe – Worlds of Art has announced the launch of “Art Destination Jordan” a look at the art scene in the Kingdom both modern and old on the first day of ITB Berlin
The Jordan Tourism Board in partnership with Universes in Universe – Worlds of Art has announced the launch of “Art Destination Jordan” a look at the art scene in the Kingdom both modern and old on the first day of ITB Berlin
The JTB and UiU will be presenting the shared project to ITB visitors during the trade days of ITB to journalists and attendees for a demonstration on the key factors of the shared project. .
Art Destination Jordan is a unique web product and a sustainable resource for cultural tourism, combining contemporary and modern arts and architecture with historical treasures, traditions and cultural heritage of the country. With Amman as its starting point, “a modern city built on the sands of time,” the project also recommends excursions to other cities, archeological sites and attractions in Jordan.
Her Excellency Minister of Tourism and Antiquities Ms. Lina Annab said: “We’re really excited to see Jordan presented in a different light than usual. The classical view of the country reflects our ancient cultural heritage, our adventure trails and our modern hotels but this is the first time we’re highlighting contemporary art events, museums, studios, hotspots and more to our visitors.
Dr. Abed Al Razzaq Arabiyat, Managing Director of JTB added: “It is this type of project that will enhance the perception of Jordan in international markets and encourage visitors to not only extend their stays in Amman, but in the country as a whole
The idea behind Art Destination Jordan is to contribute in boosting cultural tourism and producing tangible economic results to the country and these cultural hotspots. Patricia Binder and Dr. Gerhard Hapt are art specialist and directors of the consultancy and art promotion agency Binder & Haupt GbR (based in Berlin) and are the publishers of the web portal “Universes in Universe – Worlds of Art” since 1997 in English, German and Spanish.
About the Jordan Tourism Board
The Jordan Tourism Board “JTB” was officially launched in March 1998 as an independent, public-private sector partnership committed to utilizing marketing strategies to brand, position and promote the Jordanian tourism product in international markets. As part of its marketing strategies, the JTB plans and executes an integrated program of international promotional activities including participation in trade fairs, wide-ranging digital and social media marketing campaigns, multimedia production and media relations. The adopted strategies are tuned to reflect the true image of Jordan being a cultural, natural, religious, leisure, business and adventure destination.