Ocean's 8
Hollywood
Typography

User Rating: 0 / 5

Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive
 
Ocean’s 8, starring Sandra Bullock, Cate Blanchett, Anne Hathaway, Mindy Kaling, Sarah Paulson, Helena Bonham Carter, Rihanna and Awkafina, opened with $15.8 million on Friday. 
Ocean’s 8, starring Sandra Bullock, Cate Blanchett, Anne Hathaway, Mindy Kaling, Sarah Paulson, Helena Bonham Carter, Rihanna and Awkafina, opened with $15.8 million on Friday. 
That includes $4m on Thursday previews and makes a record single-day gross for any of the Ocean’s movies. Since it’s been 11 years since Ocean’s Thirteen, this female-led sequel earned the most money but sold the fewest tickets on opening day in the franchise.
 
Its bigger than the $14.7m earned by the first Friday of Ocean’s Twelve back in December of 2004, but lower than the adjusted-for-inflation opening days ($13m raw/$21m adjusted in 2001, $14m/$21m in 2004 and $13m/$17.5m in 2007) of Ocean’s 11, Ocean’s Twelve and Ocean’s Thirteen. Yes, that’s a little contradictory and a little complicated.
 
The Gary Ross-directed sequel cost $70 million to produce, well below the unadjusted budgets ($85m, $110m and $85m) of the Stephen Soderbergh-directed Ocean’s movies. It looks like Ocean’s 8 will open with around $42m for the weekend, bigger than any unadjusted debut for the Ocean’s trilogy and about on par with Paul Feig’s gender-flipped Ghostbusters remake which snagged a $46m debut two years ago. However, that flick cost $144m to produce.
 
The inexplicably controversial reboot tried to target adult women and kids and ended up arguably pleasing neither. Ocean’s 8 could make the same $230m worldwide as Sony's Ghostbusters and still be a hit thanks to comparatively responsible budgeting.
 
Ocean’s 8 is playing to the Bad Moms/Girls Trip/Bridesmaids crowd with no real attempts to bring in the kids. There’s a subtle joke about “you can’t be what you can’t see” representation, but I digress.  It also has a genre not used to anything resembling gender parity and sheer star power thanks to Sandra Bullock, Anne Hathaway and the rest of the club.
 
While it’s tempting to roll your eyes at the idea of a gender-flipped redo of a boys-club franchise, A) it’s not the ladies’ fault that the first trilogy was a sausage fest and B) this one is being sold more on cast/concept than IP loyalty.
 
Sure, there are folks showing up this weekend because of the brand or the IP. But the success of this one is far more about the mere idea of (deep breath) Sandra Bullock, Cate Blanchett, Anne Hathaway, Mindy Kaling, Sarah Paulson, Helena Bonham Carter, Rihanna and Awkafina starring in an ensemble heist caper. The ladies look great, act cool and get to play in a traditionally male-dominated sandbox. Nitpicks aside, the movie is damn fun and mostly pretty good. In this case, the IP is merely what gets the movie greenlit, but not what turns it into a hit.
 
The Warner Bros./Time Warner Inc. film played 69% female and 69% over 25, with audiences giving it a B+ Cinemascore grade but those under-18 giving it an A. Once again, big movies for/about women can do big business when studios make them.
 
That Ocean’s 8 still opened like a relative event movie right alongside WB and New Line's smaller-scale Life of the Party (which may cross $50m this weekend), STX's I Feel Pretty (which tripled its $16m debut weekend) and Lionsgate and MGM's Overboard ($78m worldwide on a $12m budget) shows that not only are women not box office poison, there is enough of an audience to justify more than one flick aimed at adult women per season.